Ad Creative Evaluator

AI expert panel that evaluates any video ad creative against a comprehensive rubric. Scores hook effectiveness, message clarity, visual quality, audience targeting, CTA strength, and overall performance potential. Uses multiple persona perspectives (performance marketer, creative director, target consumer) for well-rounded feedback. Use when: "evaluate this ad", "score my ad", "ad creative review", "is this ad good", "rate this video ad", "ad analysis", "creative QA", "ad scoring", "review my creative", "grade this ad", "ad feedback", "creative evaluation", "ad quality check", "will this ad pe

33 starsMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add creatify-ai/ad-creative-evaluator --skill ad-creative-evaluator

Manual install

git clone --depth 1 https://github.com/creatify-ai/ad-creative-evaluator.git /tmp/ad-creative-evaluator
mkdir -p ~/.claude/skills
cp -r /tmp/ad-creative-evaluator/. ~/.claude/skills/ad-creative-evaluator

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Ad Creative Evaluator

Score any video ad with an AI expert panel. Get structured feedback across 8 dimensions with actionable improvement recommendations.

---

## How It Works

1. **Input**: Provide a video ad file or URL
2. **Extract**: Key frames are pulled from the video for visual analysis
3. **Evaluate**: Three expert personas score the ad independently
4. **Synthesize**: Scores are combined with specific improvement recommendations
5. **Output**: Structured evaluation report with scores, strengths, weaknesses, and next steps

## Frame Extraction

Use the `extract_video.py` script to pull key frames from a video for analysis:

```bash
python scripts/extract_video.py input_video.mp4 --output-dir frames/ --num-frames 8
```

This extracts evenly-spaced frames including the first frame (hook), middle frames (body), and last frame (CTA).

## Evaluation Personas

Each ad is reviewed by three expert perspectives:

### 1. Performance Marketer
**Focus:** Will this ad convert? Does the hook stop the scroll? Is the CTA compelling?
- Evaluates: Hook rate potential, CTA clarity, audience targeting precision
- Looks for: Direct response best practices, urgency triggers, benefit-driven messaging
- Red flags: Unclear value proposition, weak CTA, no social proof

### 2. Creative Director
**Focus:** Is this well-crafted? Does the visual storytelling work? Is the brand represented well?
- Evaluates: Visual quality, pacing, narrative structure, brand consistency

Read the full skill on GitHub

Details

Skill name: ad-creative-evaluator
Repository: creatify-ai/ad-creative-evaluator
License: MIT
Repo updated: 3 March 2026

FAQ

What does the Ad Creative Evaluator skill do?

How do I install the Ad Creative Evaluator skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add creatify-ai/ad-creative-evaluator --skill ad-creative-evaluator. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Ad Creative Evaluator popular?

It lives in creatify-ai/ad-creative-evaluator, which has 33 GitHub stars and 0 forks.

Related skills

Onpage SEO Audit

linhan-dev/onpage-seo-audit

当用户要求「SEO审计」「SEO检查」「网站SEO分析」「on-page SEO」或审计本地项目源码的 SEO 时使用。对线上/本地网站（URL）或项目源码（目录）进行 on-page SEO 审计并列出发现的问题。

Marketing, Sales & Business

Clone Contracts

TheSchnilch/CloneContractsSkill

Clone verified source code for external contracts this project integrates with. Use when auditing an external integration, tracing a cross-contract call, or when you need the source of a contract that is not in the main codebase.

Marketing, Sales & Business

SEO Data

anthonylee991/seo-data

Direct access to Google Search Console, Google Analytics 4, and Bing Webmaster Tools data via OAuth/API key. Use whenever the user asks SEO, search performance, organic traffic, ranking, impressions, clicks, CTR, conversions, traffic source, landing page, or analytics questions and wants real numbers from their own properties — not generic advice. Triggers on "SEO", "search console", "GSC", "GA4", "analytics", "Bing webmaster", "rankings", "keywords", "impressions", "clicks", "organic traffic", "traffic drop", "top pages", "top queries". Works with any subset of the three providers the user ha

Marketing, Sales & Business

SEO Audit

wonfull888/seo-audit

SEO 诊断专家,基于 Google、Ahrefs、微软搜索指南设计的 92 项检查清单。触发词:SEO审计、SEO诊断、网站SEO检查、为什么排名不好、技术SEO检查、页面SEO、E-E-A-T检查、内容质量分析。输入一个网址,自动执行技术SEO(29项)、页面元素(27项)、内容质量与E-E-A-T(33项)、本地SEO(3项)四维度诊断,支持智能语言检测、站点分类与动态选页,生成中英文报告。

Marketing, Sales & Business

Cmmc Advisor

LV-262/cmmc-advisor

CMMC 2.0 compliance advisor for defense contractors. Provides practitioner-grade guidance on cybersecurity certification requirements, NIST SP 800-171 Rev 2 implementation, assessment preparation, CUI scoping, modern IT compliance mapping, and contractor-specific strategies. Built entirely from public DoD and NIST sources. Enabler posture: guides organizations toward compliant paths rather than blocking progress.

Marketing, Sales & Business

Poster Generator

howardz27/poster-generator-skill

Generates professional designer-grade posters, flyers, campaign visuals, event posters, and product posters. Use when the user asks for 海报, poster, flyer, campaign visual, event poster, product poster, promotional visual, or high-end marketing key visual.

Marketing, Sales & Business

Browse the most popular Claude skills, all marketing, sales & business skills, or write your own with the skills generator.