Viral Hooks Skill

viral-hooks — Claude Code skill

A Claude Code skill that turns Claude into a hook writer for short-form video. Paste a script (or just a topic), and Claude returns 3 scroll-stopping hook variants drawn from a library of 100 hook formulas across 10 psychology triggers.
Live preview: open preview.html in a browser to see the full library styled.

What it does

When activated, Claude:

1. Reads your script or topic
2. Picks the right emotional trigger (curiosity, contrarian, story, confession, etc.)
3. Returns 3 hook variants — usually mixing one *stop-scroll* hook with one *retention* hook
4. Fills the brackets with your script-specific words
5. Tags each with the best platform (TikTok, IG, YouTube, LinkedIn, X)

The 10 categories

Install

Project-level (just this repo / project)

User-level (every Claude Code session on your machine)

After install, restart Claude Code (or start a new session) — Claude will pick up the skill automatically.

How to use

In any Claude Code session, say things like:

- *"Write 3 hooks for this Reel about morning routines"*
- *"I have a script about cold emails. Give me hook options"*
- *"Hooks for a confession-style post about quitting agency life"*

Claude will read hooks-database.md, pick 3 fitting formulas, fill the brackets, and tag each with platform + reason.

Output format

Workflow tip

The two best hooks per video are usually from different categories. Mix one stop-scroll hook (negation, specificity, question) with one retention hook (story, confession, emotional). The first stops the thumb; the second keeps them watching.

Files

- SKILL.md — skill definition + instructions Claude reads on activation
- hooks-database.md — the 100 hook formulas in markdown
- preview.html — styled HTML reference (open in a browser, share with…