Brand Toolkit

Brand Toolkit

A Claude Code plugin for methodology-grounded brand building. Positioning, messaging, voice, visual identity, audit, and competitive analysis powered by proven expert frameworks.

Install

Works on Mac, Linux, and Windows (Git Bash / WSL). Open a new Claude Code session and run /brand-toolkit:start.

Windows PowerShell

Windows Command Prompt

Verify it worked

Run the verify script for your terminal:

Just want to try it once?

Clone anywhere and point Claude Code at it for one session:

Nothing gets written to your system. Good for kicking the tires.

- Full installation guide with troubleshooting
- Getting started - your first brand positioning in 10 minutes

The Problem

Existing brand tools are siloed SaaS products that produce generic output. They don't adapt to your business type, can't integrate into a developer's workflow, and treat branding as a fill-in-the-blank exercise.

Brand Toolkit composes proven expert frameworks into Claude Code skills that share state via a smart manifest, adapt to your knowledge level, and produce distinctive, specific output.

Frameworks

Skills

Core Workflow

Intelligence

Execution

Commands

How It Works

Smart Manifest (brand-brief.md)

Every skill reads from and writes to a single brand-brief.md file with YAML frontmatter. This is the connective tissue between skills.

Skills warn when prerequisites are incomplete but never block you. Downstream skills flag confidence: "This messaging is built on assumed positioning."

Confidence Tracking

Each positioning component is scored independently:

- validated: backed by real customer data
- researched: backed by desk research
- assumed: educated guess, needs validation

Adaptive Interactivity

Skills assess how much context you provide and choose guided or fast mode…