Variel MCP Server: Install & Setup

Install Variel in Claude Code

Claude Code

claude mcp add variel -e BRAND_API_KEY=... -- npx -y @variel/mcp-server

mcp.json (Claude Desktop, Cursor, VS Code, Windsurf)

{
  "mcpServers": {
    "variel": {
      "command": "npx",
      "args": [
        "-y",
        "@variel/mcp-server"
      ],
      "env": {
        "BRAND_API_KEY": "..."
      }
    }
  }
}

Replace each ... with your own value.

Frequently asked questions

What does the Variel MCP server do?

Generate your brand in-agent, then keep tokens, components, and copy on-brand over MCP.

Is the Variel MCP server free?

The server is free, but you will likely need an account. The server itself is free, but it connects to a service that needs an account or API key, which may have paid tiers. Check the provider for current pricing.

Does Variel run locally or remotely?

Local. Runs on your machine (stdio). You install it with npx, uvx, Docker or from source.

How do I add Variel to Claude Code?

Run: claude mcp add variel -e BRAND_API_KEY=... -- npx -y @variel/mcp-server

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