Brand Guidelines
This skill provides access to Anthropic's official brand identity resources, enabling consistent visual presentation across materials with branded color palettes, typeface specifications, and design standards.
Install
/plugin marketplace add anthropics/skillsThen run /plugin to install the skill set that includes it. In Claude.ai and the Claude app, Anthropic skills are built in: turn them on in Settings → Capabilities.
npx skills add anthropics/skills --skill brand-guidelinesgit clone --depth 1 https://github.com/anthropics/skills.git /tmp/skills
mkdir -p ~/.claude/skills
cp -r /tmp/skills/skills/brand-guidelines ~/.claude/skills/brand-guidelinesPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
What this skill does
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
Trigger phrases
Claude loads this skill automatically when you say things like:
How it works
- Automatically assigns Poppins typeface to headings (24pt+) and Lora to body text
- Applies defined palette including primary dark (#141413) and light (#faf9f5) tones
- Uses accent colors (orange #d97757, blue #6a9bcc, green #788c5d) for non-text elements
- Preserves readability across all systems while maintaining text hierarchy
When to use it
- When creating Anthropic-branded materials
- When applying consistent visual styling to documents
- When professional brand consistency is required
From the SKILL.md
# Anthropic Brand Styling ## Overview To access Anthropic's official brand identity and style resources, use this skill. **Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design ## Brand Guidelines ### Colors **Main Colors:** - Dark: `#141413` - Primary text and dark backgrounds - Light: `#faf9f5` - Light backgrounds and text on dark - Mid Gray: `#b0aea5` - Secondary elements - Light Gray: `#e8e6dc` - Subtle backgrounds **Accent Colors:** - Orange: `#d97757` - Primary accent - Blue: `#6a9bcc` - Secondary accent - Green: `#788c5d` - Tertiary accent ### Typography - **Headings**: Poppins (with Arial fallback) - **Body Text**: Lora (with Georgia fallback) - **Note**: Fonts should be pre-installed in your environment for best results ## Features ### Smart Font Application - Applies Poppins font to headings (24pt and larger) - Applies Lora font to body text - Automatically falls back to Arial/Georgia if custom fonts unavailable - Preserves readability across all systems ### Text Styling - Headings (24pt+): Poppins font - Body text: Lora font - Smart color selection based on background - Preserves text hierarchy and formatting ### Shape and Accent Colors - Non-text shapes use accent colors - Cycles through orange, blue, and green accents - Maintains visual interest while staying on-brand ## Technical Details ### Font Management
Details
- Skill name
brand-guidelines- Repository
- anthropics/skills
- Path
skills/brand-guidelines/SKILL.md
FAQ
What does the Brand Guidelines skill do?
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
How do I install the Brand Guidelines skill?
Claude Code plugin: /plugin marketplace add anthropics/skills. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
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